“I Am So Proud of How Much Progress We've Made”

As the club’s technical director, Victor Satei has had a very direct role in shaping the philosophy of Gulu United, the Uganda based club that is  trying to foster a project that educates and, at the same time, prepares players for top level football.  In this interview he talks of the process he went through in joining the club and what he has learned from the experience.

Blueprint for Football: How did you get to know of the Gulu United project? 
Victor Satei: I received a message from Adrian Bradbury (Gulu United's International and Academy Director) who wanted to discuss a possible project he was looking to pursue at the time.  We sat down for coffee and he described his story and what he had in mind, I was in from the moment he started describing it.

BfF: What is your role?  
VS: As the clubs techincal director, my company and I are responsible for the technical development of the coaches and players.  We worked hard alongside Adrian to lay out a plan that was simple enough to execute and effective enough to put us on the right path.

BfF: What differences and similarities do you see with kids you normally encounter in Canadian youth clubs?  
VS: At the end of the day both parts of the world have their advantages and disadvantages.

 In Northern Uganda you have children that are fearless, super athletic and love to play football but lack any type of elite structured environment.  

In Canada you have an amazingly multicultural country with children that are eager, super athletic and passionate about football but they are drowned with overly structured environments from too young an age, often gaining bad habits that later become too difficult to be undone.  

At Gulu United players are housed in a full-time program offering both education and football.  We have recruited the region’s top young talent and we're developing them as top level footballers who are educated.

BfF: Were you afraid to go to a country with the reputation of Uganda?
VS: No, Adrian filled me in on what to expect so I was not worried.

BfF: How has this experience helped you develop as a coach? 
VS: I'd say the most developmental part of the journey up to now is how far it challenges your adaptability.  You face different scenarios on a daily basis that cannot be planned for, you have to be ready to change things and adapt on the spot.  

As the first full-time professional football academy in Uganda, we've worked hard to shift the culture and beliefs surrounding youth player development making discipline and hard work our two main focal points followed by a commitment to excellency.  

I look back and am so proud of how much progress we've made, there has been great support from everyone back home in Canada and our staff can't wait to reach our goals.

Using Football To Go Beyond Charity in Africa

When Pele said that an African country would win the World Cup by the year 2000, it was a bold prediction yet one that wasn’t met with the ridicule that it would have elicited just a few years earlier.  More and more African players were arriving into European football and establishing themselves among the best.  Given the continent’s size, its love for the game and the seemingly endless talent supply it seemed only a matter of time before African nations were challenging the world’s elite.

Six World Cups have later, however, African teams have yet to threaten the status quo.  Indeed, no African country has ever progressed past the quarter finals (although fate hasn’t always been kind on them).  Although they’re no longer the whipping boys they once were and there is an abundance of talent no country has really made its mark.

There are a lot of theories as to why progress has stalled but perhaps one of the most solid is that put forward by Simon Kuper and Stefan Szymanski in their book Soccernomics.    One of the four factors that they identified as vital for international success is the financial situation of a country, specifically their GDP per capita (the other factors are home advantage, historical soccer experience and population).

In a chapter titled “The Curse of Poverty: Why Poor Countries Are Poor at Sports” they explain that in countries facing a difficult economic situation there are knock-on effects on population such as malnutrition and inadequate administration.

Given the chaos that surrounded Ghana’s participation in that last World Cup – where $3M had to be flown in to pay players’ bonuses and avert a threatened strike – it is hard to refute this latter fact.  Indeed, there are numerous examples of deficient administrations across the whole continent.  And if the national associations – who benefit from FIFA’s financing – struggle so much it is difficult to imagine that matters can be much better at grassroots level.

“Developing countries have been all but shut out of the lucrative business of football, despite a passionate culture of the game, peaceful and emerging economies and a growing population of determined youth.”   That is blunt and hard-hitting opinion of Adrian Bunbury who has been working in Uganda for the past ten years. 

“Some of the best youth are making it to Europe and the Middle East, but are forced to

leave home to pursue these opportunities due to a lack of quality local training, competition and club sophistication. Foreign, well-funded, academies are poaching youth players, reaping the economic benefits and not reinvesting locally.”

“This is a brawn, brain and economic drain that must change. The current structure, at most, educates and enriches only a few individuals.”

“It is a problem that can only be solved with local partnerships, investment, training and education.”

This is where the organisation that Adrian works for – Football for Good – steps in.

“The goal is to step beyond charity. Charity is finite. We're aiming to build something that's sustainable. The question we continue to ask is that if the power and value of football comes from the grassroots, why does so little value return there?" 

“What we want to do is lead and seed football academies that unlock the competitive advantages of war-recovering and developing regions. We want to develop talent to build sustainable local clubs and academies through participation in the multi-billion dollar global business of player transfers.”

“This is “Fair Trade Football” that educates, trains and mentors disadvantaged youth, leads social change and provides financial returns to the communities it serves.”

“Gulu United Football Club, based in war-recovering northern Uganda, is the first partner academy for Football for Good and the only full-time youth football academy and scholarship program in the entire country.”

“We are starting in northern Uganda, already have a partner in Zimbabwe and aim to grow across sub-Saharan Africa building academies and communities the right way.”

That the choice to kick off this project in Uganda, where there has been so much war and strife in the past, isn’t coincidental.

“Founded in 1990, the club folded after suffering through over two decades of civil war and unspeakable violence. However, northern Uganda is no longer a dark and dangerous place. There is an entrenched football culture and the youth of this isolated region of over six million compete with a disciplined desperation that clearly communicates this opportunity.”

“This is a generation who know nothing but war. They are starting over here in the north, but there is incredible progress, energy and 'community'.  It is not a question of if we will be successful, but when.”

Football can play an important role in that process.

“There are numerous organizations here focused on a myriad of health and social issues. At the same time, there is incredible ingenuity in the areas of health, mobile, etc. and we see football in this region in the same way. This is not charity in the traditional sense. There is a community building and entrepreneurial opportunity here through football.”

And Adrian has staked more than his personal effort in making this a successful project.

“In January of 2015, I moved my family to Uganda to launch the Gulu United youth academy.”

“Most people see this region and the current landscape, as an ongoing and unending catastrophe. Football for Good however, sees an opportunity, a clear competitive advantage and a grassroots social business innovation.”

Whilst most people might balk at the ‘business’ element of the venture, the focus is very

much on the social.  “All of our  youth players are full-time students on academic scholarship,” Adrian explains. “Sure, every youth player will be training (and aiming) to become a world- class professional, but only our very best will make it.  However, all youth who participate, or even come in contact with the program, will benefit.” 

“Football for Good will deliver local scholarships and international education opportunities, entrepreneurship, financial literacy, leadership and community building skills that go well beyond the game of football.  Our success will mean a sustainable football club and academy, in turn creating an ongoing investment in youth, local entrepreneurs, ingenuity and community development.”

Inevitably, given the lofty ambitions, selection of players was a thorough process.

“The program opened with 50 full-time youth (who are also on academic scholarships). This group was selected after a 6-month identification phase where close to 1,000 of the region’s top young footballers were evaluated.” 

And that is just the start.  “Going forward, we will travelling throughout northern Uganda to identify the best U14 and younger players to join us and grow our group in 2016.”

Apart from the educational opportunities that getting selected offers to the children of the Gulu United academy, there is the additional benefit of top level football coaching that they receive.

“We have eight full-time local coaches, who are led by our UEFA A licensed technical director Victor Satei.” 

“We have our own philosophy of 'positive possession & brain-based' football with a real focus on free flowing attacking football.  There is an evolving training program that continues to improve (but not without it's bumps along the way). I'm here full-time and also coach, while Victor has been here for two 6-week stints in 2015 to work with the players and continue to train and develop our staff.”

“Our focus, however, is on the player.  We are aiming to develop fast – physically strong and quick – slow –smart and opportunistic – head turning footballers.”

All of this sounds very European in its philosophy and execution.  The main difference, however, lies in the facilities which for most European academies might seem quite Spartan.

“We have two full-sized "grass" pitches – in truth they are very much dirt pitches- and all of the balls, cones and bibs we need.” 

“Boots continue to be a problem, with the fields here doing plenty of damage to our footwear. I'm also a big believer in hanging 'just enough' when it comes to facilities. We are not here to pamper our kids, we here to help them grow in a demanding environment with an opportunity go abroad.”

Whilst few have attempted academies of this kind, Europeans coming to Africa to set up academies with the aim of selling as many young players to European clubs as possible is not exactly unheard of.  It is for this reason that it is important to reinforce the care that Gulu United take of their players.

For one thing, they will not be sold to any club that comes along.  “This is a work in progress but we will be providing the initial links and guidance for the players.  We need the right environment for our boys and be certain that the support is there for them to have success.”

This ideology doesn’t apply to those players who do get to move abroad.  “Once a Football For Good or Gulu United player, always one of our players,” he emphasizes.  “We won’t just follow them, we’ll be with them every step of the way.  This is our family and these are our kids.”

Inevitably, there has been interest from European clubs in this project.  But whilst Adrian says that at the moment they’re thinking over the process, he has words of praise for Brentford.  “They have been a great friend of Gulu United and Football For Good.”

“The club has hosted us, sent coaches to Uganda and helped guide our academy development program.   We hope to deepen that relationship in the months and years to come.  This is a club that may seem like a minnow to outsiders, who has real ambitions and understands ‘value’ and youth development.”

Ambition is certainly an adjective that applies to Football For Good, and Adrian himself.  “Along with an established academy program here in Gulu, we also aim to have Football For Good be a global leader in sub-Saharan Africa in providing academy development, targeted consultancy, player identification and the nurturing of world-class youth soccer talent that leads to new market and transfer opportunities, economic sustainability and community building,” he says.

Nor does he lack confidence.  “In five years I will hit 50 in the month of April. My birthday is going to be spent sitting in the stands somewhere in Europe watching a Gulu United youth academy product play first team football.”

“And from there, anything is possible.”

Special thanks to Victor Satei for bringing this excellent project to Blueprint for Football.

To learn more, people can visit:
Football for Good: www.football-for-good.org
Gulu United FC: guluunited.com

Four Four Gulu: fourfourgulu.wordpress.com

Putting Africa on the Ball

Zambia's victory in the African Nations Cup provided one of the most emotional moments of 2012; a victory borne of the desire to honour the memory of the team that perished in a plane crash nineteen years earlier - an accident that took place just off the shore of Gabon where the final was being held - as much as it was out of talent.  At long last, the nation could celebrate with it footballers, not mourn the passing of its fallen heroes.

Thanks to the British based initiative Africa On The Ball, football will keep on bringing joy for at least a part of the population where the organisation's stated aim is "to use football as a vehicle for social development, educating African boys and girls in the process."

Andrew Jenkin, one Africa On The Ball's founders, goes into more detail explaining what they're doing.  "What we've done in Zambia was to create a team, raise funds for it in the UK, enter it into a league, hire coaches to train the boys three times a week.  We've actually put them through coaching courses and pay them a little each week for their time, thus increasing employment in the area."

Of course, there's more than football to it.  "We profile all the players and identify those who no longer have parents or guardians that are able to pay for schooling and put those players up for sponsorship. They will pay their sponsorship off in kind through litter picking in the community or coaching younger teams and we currently have one player Mabvuto who is being sponsored to finish his grade 11."

The seed of the project was planted when Andrew visited Zambia as part of UKSport's IDEALS (International Development through Excellence And Leadership in Sport) project which was run through the University of Stirling.

"I went out to Zambia in 2009 as part of the project which aims to use sport to teach life skills such as team work and leadership which I found inspiring."

"I was invited back as part of the project in 2010 and spent 4 months coordinating it with a fellow Stirling student. It was here that I realised the project was having a great impact in the lives of many underprivileged kids and saw there was an opportunity to try and expand on it as the project only really worked with school kids and runs from June to September. I thought there was an opportunity to try and create and set up a team as people in Zambia struggle to get finances together to be able to compete and travel to games in a competitive league."

"So myself and my partner Elena Sarra set up the team in the community of Kalingalinga where I had worked as part of the IDEALS project and aimed to use similar skills to work on a more sustainable basis using coaches who knew how to use the team as a means to educating and empowering the players."

"We believe the role football plays in Africa is so key in many people's lives," he continues, explaining why they chose to focus on this sport. "It creates a fantastic opportunity to engage people with an idea and supporting a local team is something everything can buy into. All the community turn out for the team's home games and by creating role models of our players, we have to spread positive messages about the importance of education through the players."

"Its also particularly important for the boys playing on the team as they can take so much from it which can aid their life in other areas - not only through the chance for tuition fee sponsorship, but through training as a team and learning discipline, leadership, determination and teamwork."

"Also by playing and training in the team it gives them something to do rather than get involved in drinking and drugs which is a common problem for teenagers with else in life to engage with. For example, one of our coaches Kelvin had developed a drink problem before he was approached to coach the team - he has since dealt with his problem as he focuses all his attention into managing the side and has aspirations to become a professional football coach later in his life."

"Also, because of the global impact of football and its finance and the fact clubs are looking further and further into Africa for talent, establishing a team is a great opportunity for the community to develop income through an academy such as this."

Having set up the club which plays in the Zambian Lusaka League two years ago, they're now looking to push on. "We're now at the stage where we're looking to develop the club to that of a fair-play academy model so if any of the players move onto bigger clubs and there is a fee involved, it goes back into the development of the community in initiatives like waste bins, or development of sewage works. How the money is spent will be decided by a council that is to be established and the money will be spent democratically. We also aim to develop income streams through many other aspects of the team."

"On our wish list is a team bus which we will a) cut out our monthly costs of hiring a bus from other areas for the team's games and b) provide a source of income for the community as it can be ran as a business when the team don't have matches. In the future we'd also like to bring in a used 3G pitch which the boys can train on and we can rent out as another source of income."

"We've also just confirmed the club has become a part of the Sandlanders Football Network which is essentially like an African equal of Supporters Direct. By becoming a community owned club, we can engage more members of the community and assist them in areas such as education - the team is a way of grabbing their attention, engaging them and helping them and consequently the community. We'll be running workshops in the future which will help with issues such as social enterprise and IT literacy."

Ultimately, however, this remains a footballing venture which, as in any other place, is reliant on the level of coaching.  "Our coaches are pivotal in everything we do. They need to understand what the project is about and filter that through to the team so they act responsibly. We're extremely lucky to have the quality of coaches we do as every day they educate on how to be better players but more importantly how to be better people."

"Our project manager Kelvin Chasuaka (a different from the manager Kelvin) is one of my inspirations. At the age of just 15 he became an orphan with little to no possessions and has become a cornerstone of the community who everyone looks up to. He's always worked several jobs at a time and has a thorough knowledge of using sport for development which he shares with the rest of the coaching staff. Kelvin oversees the whole project including the team, but also education sponsorship, community outreach and other duties."

"Our other staff includes Kelvin (the team manager) who is responsible for results on the pitch, Gordon who is the team's goalkeeper coach and James Banda who is the Assistant Manager. There is also Bernard who although is the same age as most of the team suffers from a growth deficiency  and is unable to play - but was encouraged by the players to help with other roles to create a sense of acceptance and equality which is important."

Another important quality is winning, something that they've been doing quite frequently following two back to back promotions.  "We're trying to apply a level of professionalism in everything we which isn't always the way it is done in Zambia. By creating a competitive team in a competitive league, we aim to instill a belief that everyone involved can achieve whatever they want with enough application. Winning can also create a sense of pride for everyone and unite people and communities."

"However, we also acknowledge winning isn't everything and there is room to help other people who are less concerned with playing in a competitive team hence the development of our outreach project which will deliver free coaching sessions in places like HIV/AIDS support groups, orphanages and other underprivileged areas of Africa."

A lot of Europeans who develop such initiatives are often viewed with skepticism since many are simply opportunists trying to make some easy money off the back of a sale of some players to Europe.  Yet, whilst Andrew admits that they do hope to have some players who are good enough to move on, that isn't the main aim.

"Our aim to is help develop all members of the team and setup as players and people so that one day when they go into a new walk of life (either still as a player or into a new job) they're able to take those skills with them. However, turning the club into a fair play academy is a large part of the project long term future and could prove to be a vital source of income for the development of Kalingalinga."

Doing so won't be easy.  "The biggest difficulty we face is trying to put things into a time scale as things in Africa doesn't always run on time! We also are constantly looking for ways to raise funds as everything we've invested into the project has come through fundraisers and people's generosity - we to make the project financially sustainable for the long term future."

Even so, they remain ambitious.  "Once we are comfortable with the model we have created and it is financially sustainable without our assistance, we'll be looking to replicate the model in other areas we feel we can benefit and aid."

People can help Africa On The Ball by getting involved with a community share deal that is to be offered in the near future.  They can also donate a ball to the project - finding enough balls is a struggle - through Alive and Kicking who are an excellent social enterprise.  More information can be found on the Africa On The Ball website.